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Fiat Balilla, 1933 (colour litho)
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Fiat Balilla, 1933 (colour litho)
7272469 Fiat Balilla, 1933 (colour litho) by Codognato, Plinio (1878-1940); (add.info.: AUTOMOBILES Fiat advertising Balilla manifesto of P. Codognato for the utilitaria Fiat produced in the years of gold of the fascist regime, 1933); Fototeca Gilardi
Media ID 26121808
© Fototeca Gilardi / Bridgeman Images
Automobile Automobiles Cars Dish Dishes Fascism Fascist Fiat Movie Poster Plates Posters Vehicle Vehicles Little Boys Means Of Conveyance Young Boy
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This vibrant and captivating print showcases the iconic Fiat Balilla, a symbol of Italian automotive excellence in the early 20th century. Created by Plinio Codognato in 1933, this colour lithograph captures the essence of an era marked by both technological innovation and political ideology. The Fiat Balilla was not only a means of transportation but also a powerful tool for propaganda during the fascist regime. This advertisement poster, designed by Codognato, aimed to promote this utilitarian vehicle as a representation of national pride and strength. In this image, we see a young boy standing proudly beside the car, his hat perched on his head with confidence. The scene is set with dishes filled with delicious food nearby, suggesting that owning such an automobile brings prosperity and abundance to one's life. The composition exudes nostalgia for childhood innocence while subtly conveying messages about loyalty to country and adherence to fascist ideals. The bold colors used in this lithograph further emphasize its impact on viewers. As we admire this piece from Bridgeman Images' collection, it serves as a reminder of Italy's rich history in automotive design and its complex relationship with fascism. It encapsulates an important chapter in European youth culture while showcasing the craftsmanship that made Fiat renowned worldwide.
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