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Poster advertising Legia bicycles, Liege, Belgium, 1898
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Poster advertising Legia bicycles, Liege, Belgium, 1898
2967509 Poster advertising Legia bicycles, Liege, Belgium, 1898 by Gaudy, Georges (1872-1940); (add.info.: Illustration by Georges Gaudy (1872-1940), Belgium 1898); Fototeca Gilardi; Belgian, out of copyright
Media ID 22693040
© Fototeca Gilardi / Bridgeman Images
Bicycle Bike Emancipated Emancipation Free Time Knickerbockers Liege Outdoor Wear Sportswear Transports Trousers Vehicles Herstal Motor Tricycle
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EDITORS COMMENTS
This photograph takes us back to the bustling streets of Liege, Belgium in 1898. The poster advertising Legia bicycles stands tall against a backdrop of historic buildings, capturing the essence of a bygone era. Created by Belgian illustrator Georges Gaudy, this advertisement showcases the growing popularity of cycling as a recreational activity during the late 19th century. The image depicts an emancipated woman confidently riding her bicycle while wearing fashionable sportswear that was considered revolutionary for its time. The poster not only promotes Legia bicycles but also reflects societal changes and advancements in transportation. It symbolizes women's increasing freedom and independence as they embraced activities previously reserved for men. The attention to detail is remarkable; from the knickerbockers worn by cyclists to the motor tricycle parked nearby, every element tells a story about life in this vibrant city over a century ago. As we gaze upon this print, we are transported back in time, imagining ourselves strolling through those cobblestone streets and witnessing firsthand how bicycles revolutionized urban mobility. This piece serves as both an artistic masterpiece and a historical artifact that reminds us of our ever-evolving society.
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