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Advertisement for "Grand Marnier, from White Bottoms, pub
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Advertisement for "Grand Marnier, from White Bottoms, pub
2632110 Advertisement for " Grand Marnier, from White Bottoms, pub. 1927 (colour block print) by Sem (Georges Goursat) (1863-1934); Private Collection; The Stapleton Collection; French, out of copyright
Media ID 22421032
© The Stapleton Collection / Bridgeman Images
Bottle Bourbons Dynasty House Of Bourbons France Liqueur Louis The Great Louis Xiv Louis Xiv King Of France 1638 1715 Pages Red Carpet Regal The Sun King Waiters
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EDITORS COMMENTS
This vibrant and whimsical print captures the essence of an advertisement for "Grand Marnier" from 1927. Created by Sem (Georges Goursat), a renowned caricaturist, this colour block print showcases his unique style and attention to detail. The focal point of the image is a regal waiter holding a bottle of Grand Marnier, surrounded by French pages in their traditional uniforms. The red carpet beneath them adds a touch of luxury and elegance to the scene. It's as if we have been transported back in time to the grandeur of Louis XIV's reign. Louis XIV, also known as the Sun King or Louis the Great, ruled France from 1638 to 1715. His influence on French culture and history is undeniable, making him an ideal figure for this advertisement. By associating Grand Marnier with such royalty and prestige, it suggests that consuming this liqueur will make one feel like they are partaking in something truly special. Sem's clever use of caricature brings humor into play while still maintaining an air of sophistication. This print not only serves as an effective promotional tool but also stands as a testament to Sem's artistic talent. Now preserved within a private collection, this piece allows us to appreciate both its historical context and artistic merit. It reminds us that art can transcend time and continue to captivate audiences long after its creation.
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