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Advert for Asbach- Cognac, 1915
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Advert for Asbach- Cognac, 1915
3786922 Advert for Asbach- Cognac, 1915; (add.info.: Advert for Asbach- Cognac, 1915. During World War 1. Caption: In kuhlen Herbsnachten sind Feldpostbriefe mit Ashbach- Cognac eine hochwillkommene Gabe ('During cool spring evenings, letters to the front with a gift Asbach- Cognac are most welcome'). Alsach Uralt, old German cognac. Image shows Ottoman troops with artillery guns and a German officer.); Lebrecht History
Media ID 33397282
© Lebrecht History / Bridgeman Images
Booze Brandy Cognac Deutsch Drinks First World War 1st World War War Effort 1914 1918 1914 1918 Wwi Ww One Advertizing First World War 1914 1918
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EDITORS COMMENTS
This photograph captures a moment frozen in time - an advertisement for Asbach-Cognac from 1915 during the tumultuous period of World War I. The image showcases the power of advertising, even amidst the chaos of war. The caption accompanying this intriguing print reads, "In kuhlen Herbsnachten sind Feldpostbriefe mit Ashbach-Cognac eine hochwillkommene Gabe" which translates to "During cool spring evenings, letters to the front with a gift Asbach-Cognac are most welcome". This statement highlights the significance of sending heartfelt messages accompanied by a bottle of this renowned German cognac as a gesture of comfort and support to soldiers on the battlefield. The visual itself is striking, featuring Ottoman troops alongside artillery guns and a distinguished German officer. It serves as a reminder that even in times of conflict, leisure activities such as enjoying alcoholic beverages were not entirely forgotten. The presence of this advert amidst military imagery speaks volumes about how brands sought to maintain their relevance and appeal during challenging times. As we delve into history through this early 20th-century snapshot, it becomes clear that advertising played an essential role in boosting morale and supporting war efforts. This particular advert for Asbach- Cognac stands as testament to its popularity among soldiers who longed for moments of respite amid their arduous duties. With its historical significance and artistic composition, this print offers us a glimpse into both the cultural landscape and marketing strategies employed during World War I. It reminds us that even amidst turmoil, life continues with all its complexities - including indulging in drinks like brandy or cognac - providing solace when needed most.
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