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Poster advertising the cycles Clement, 1891 (colour litho)
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Poster advertising the cycles Clement, 1891 (colour litho)
PER191094 Poster advertising the cycles Clement, 1891 (colour litho) by Baylac, Lucien (1851-1914); Private Collection; (add.info.: Affiche publicitaire pour les cycles Clement; La Plus importante et la plus ancienne manufacture de France ; ); French, out of copyright
Media ID 23354830
© Bridgeman Images
Athlete Bicycle Bike Bikes Champion Cycle Cyclist Cyclists Determination Racing Riders Sportsmen Strength Trademark Tyre Tyres Velodrome
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This vibrant and captivating poster takes us back to the year 1891, when bicycles were rapidly gaining popularity as a means of transportation and leisure. Created by Lucien Baylac, this colour lithograph advertisement promotes the cycles Clement, proudly declaring it as "La Plus importante et la plus ancienne manufacture de France" (The most important and oldest manufacturer in France). The poster exudes strength and determination with its depiction of two cyclists racing on a velodrome. The riders are clad in vintage cycling attire, showcasing their athleticism and skill. Spectators eagerly watch from the sidelines, cheering on these champions of the sport. Intriguingly, the poster not only highlights the prowess of these athletes but also emphasizes the quality of Clement's tyres. It subtly suggests that riding a bicycle equipped with Clement tyres will enhance one's performance on any terrain. Beyond being an advertisement for cycles Clement, this print is a testament to the passion and enthusiasm surrounding cycling during that era. It captures both the excitement of competitive racing and the joy experienced by those who rode bicycles for pleasure. Preserved within private collections today, this historical artwork serves as a reminder of how far we have come in terms of technology while celebrating our enduring love affair with bicycles.
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