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Poster advertising a sale of art objects for the benefit of the Belgian Ambulance in the Transvaal, lithograph by Bernard Liege, 1899 (colour litho)
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Poster advertising a sale of art objects for the benefit of the Belgian Ambulance in the Transvaal, lithograph by Bernard Liege, 1899 (colour litho)
747080 Poster advertising a sale of art objects for the benefit of the Belgian Ambulance in the Transvaal, lithograph by Bernard Liege, 1899 (colour litho) by Berchmans, Emile (1867-1947); Private Collection; Photo © Barbara Singer
Media ID 25173736
© Barbara Singer / Bridgeman Images
Ambulance Benefit Charitable Charity Fund Raising Graphic Posters Rifles Sale Transvaal Turn Of The Century Vente Belgians Belgium Belgian Benelux Countries Dying
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EDITORS COMMENTS
This vibrant lithograph, created by Bernard Liege in 1899, serves as a powerful advertisement for an art sale benefiting the Belgian Ambulance in the Transvaal. The poster exudes a sense of urgency and compassion, showcasing the charitable nature of this event. The striking colors and intricate design draw viewers' attention to the central image: a rifle lying on top of a stack of art objects. This juxtaposition symbolizes the sacrifice made by those involved in war and highlights the importance of supporting humanitarian efforts during times of conflict. The text on the poster is predominantly French, reflecting Belgium's cultural ties to its neighboring country. It emphasizes that this sale aims to raise funds for aid and support for those affected by war-related injuries or death. As we delve into this vintage piece from turn-of-the-century Europe, it becomes clear that advertisements were not solely focused on commercial gain but also served as vehicles for social change. The illustration skillfully captures both the gravity of war and humanity's capacity for empathy and charity. Preserved within a private collection, this lithograph offers us insight into historical fundraising efforts while reminding us that even amidst turmoil, acts of kindness can bring hope and relief to those who need it most.
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