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William Jephcott, Gold and Silver Wire Drawer and Laceman, Wood Street, London, trade card, 1744 (engraving)
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William Jephcott, Gold and Silver Wire Drawer and Laceman, Wood Street, London, trade card, 1744 (engraving)
3657210 William Jephcott, Gold and Silver Wire Drawer and Laceman, Wood Street, London, trade card, 1744 (engraving) by English School, (18th century); Private Collection; (add.info.: William Jephcott, Gold and Silver Wire Drawer and Laceman, Wood Street, London, trade card, 1744.); Look and Learn / Peter Jackson Collection
Media ID 22972426
© Look and Learn / Peter Jackson Collection / Bridgeman Images
1744 Laces Marketing Plate Silver Toys Wire Wood Street Adverisements Adverting Advertise Advertisers Advertising Company Advertisment Advertizing
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This engraving from 1744 showcases the trade card of William Jephcott, a skilled Gold and Silver Wire Drawer and Laceman based in Wood Street, London. The intricately detailed print offers a glimpse into the bustling commerce of the 18th century. The trade card serves as an advertisement for Jephcott's business, featuring various laces and toys that he produced using his expertise in working with gold and silver wire. It reflects the marketing strategies employed during that era to attract customers and promote one's craft. Located on Wood Street, a hub of commercial activity in London at the time, Jephcott's establishment would have been frequented by individuals seeking high-quality goods crafted with precision. His reputation as a laceman was likely well-known among those who valued fine craftsmanship. The plate captures not only Jephcott's profession but also provides insight into the vibrant trading scene of 18th-century London. It is a testament to both his skill as an artisan and his entrepreneurial spirit. Preserved within this private collection, this remarkable engraving allows us to appreciate the artistry involved in advertising during this period. As we gaze upon it today, we are transported back to an era where trade cards served as windows into thriving businesses like William Jephcott's – reminders of their contribution to society and their place within its rich tapestry.
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