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London Trade Card - Benjamin Cole, textiles
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London Trade Card - Benjamin Cole, textiles
London Trade Card - Benjamin Cole, at the Sun in St Pauls Churchyard, importing and selling cambrics, lawn, macklin, English lace and edging, wholesale and retail.
18th century
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14386577
© Mary Evans Picture Library
Benjamin Churchyard Cloth Cole Counter Customers Edging Importing Lace Lawn Macklin Pauls Retail Seller Selling Textile Textiles Tradesman Tradesmen Wholesale
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EDITORS COMMENTS
This 18th century London trade card features the image and business details of Benjamin Cole, a textiles importer and retailer based in the Sun in St Paul's Churchyard. The card, which would have been used as a promotional tool to attract customers, showcases Benjamin as a successful and established tradesman of the time. The image on the card depicts Benjamin standing confidently behind a well-stocked counter, surrounded by rolls of fabric and samples of textiles. The array of textiles displayed includes cambrics, lawn, macklin, and English lace and edging, indicating the breadth of his offerings. The Sun in St Paul's Churchyard, where Benjamin conducted business, was a popular location for textile merchants and traders in the 18th century. Benjamin's trade card also highlights his ability to cater to both wholesale and retail customers, making him a versatile and accessible businessman. The presence of women among his customers further underscores the appeal of his offerings to a wide range of consumers. The card's design is simple yet effective, with clear and concise information about the types of textiles Benjamin sold and his business location. This trade card offers a glimpse into the bustling world of commerce in 18th century London, where skilled tradesmen like Benjamin Cole played a vital role in the city's economy and cultural landscape.
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