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Scientific Instrument Maker, John Bird, trade card (engraving)
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Scientific Instrument Maker, John Bird, trade card (engraving)
983990 Scientific Instrument Maker, John Bird, trade card (engraving) by English School, (18th century); Private Collection; (add.info.: Scientific Instrument Maker, John Bird, trade card. Date, c 1748.); Look and Learn / Peter Jackson Collection
Media ID 23526188
© Look and Learn / Peter Jackson Collection / Bridgeman Images
Activities Business Business Enterprises Businesses Cartouche Corporations Free Trade Goods Transport Instruments Mathematical Occupations Precision Promotional Retail Retailing Shops The Strand Trade Card Trade Cards Trades Adverisements Adverting Advertise Advertisers Advertising Company Advertisment Advertizing Occupation
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EDITORS COMMENTS
This trade card from the 18th century showcases the skilled craftsmanship of Scientific Instrument Maker, John Bird. The intricate engraving depicts a bustling scene in London, where Bird's shop is located on The Strand near the New Exchange Building. The card serves as an advertisement for Bird's business, featuring a cartouche with his name prominently displayed. Surrounding this central image are various activities and trades associated with scientific instrument making. One notable item showcased is a sea quadrant, highlighting Bird's expertise in creating precision instruments for navigation. In this vibrant depiction of 18th-century commerce, we catch a glimpse of the bustling streets filled with shops and businesses engaged in goods transport and trade. It speaks to the era's emphasis on free trade and the growth of business enterprises. The trade card not only promotes John Bird's services but also reflects the importance placed on advertising during this period. Advertisements played a crucial role in attracting customers and establishing brand recognition. As we admire this historical print captured by Fine Art Finder, it transports us back to a time when craftsmanship was highly valued, and businesses thrived through clever marketing strategies like these beautifully engraved trade cards.
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