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Lithographer, Whittock & Goodman, trade card (engraving)
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Lithographer, Whittock & Goodman, trade card (engraving)
983955 Lithographer, Whittock & Goodman, trade card (engraving) by English School, (19th century); Private Collection; (add.info.: Lithographer, Whittock & Goodman, trade card. Watermarked 1828 (?).); Look and Learn / Peter Jackson Collection
Media ID 23526168
© Look and Learn / Peter Jackson Collection / Bridgeman Images
Activities Business Business Enterprises Businesses Corporations Engravers Facsimiles Fine Free Trade Goods Transport Lithographer Manuscripts Occupations Paternoster Row Plans Printers Printing Promotional Retail Retailing Shops Trade Card Trade Cards Trades Adverisements Adverting Advertise Advertisers Advertising Company Advertisment Advertizing Draughtsmen Goodman Occupation Whittock
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This print showcases a trade card from the 19th century, featuring the work of Lithographer, Whittock & Goodman. The intricate engraving on this advertisement card is a testament to the skilled craftsmanship of English School artists during that era. With its watermarked date of 1828 (?), this piece offers a glimpse into the world of retailing and commerce in the eighteenth century. Paternoster Row, London's bustling shopping district at the time, was home to many businesses like Whittock & Goodman. This trade card served as an effective promotional tool for their fine goods and services. It highlights their expertise in printing, lithography, and engraving through beautifully rendered maps, plans, drawings, and other artistic works. The image also hints at the diverse range of occupations involved in these trades - from draughtsmen to engravers - all contributing to London's vibrant business landscape. As free trade flourished during this period, corporations like Whittock & Goodman played a vital role in advertising their products and attracting customers. Preserved within private collections today, prints like these offer us invaluable insights into early business enterprises and advertising practices. They serve as reminders of our rich commercial history while showcasing the talent and creativity that went into creating such captivating advertisements. This print by Bridgeman Images allows us to appreciate not only the artistry but also the historical significance behind these trade cards – windows into a bygone era where commerce thrived amidst bustling streets filled with eager shoppers seeking quality goods.
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