Canvas Print : Advert for the Ministry of Food 1943
Canvas Prints from Mary Evans Picture Library
Advert for the Ministry of Food 1943
Twice as good with egg. What a blessing it is that you now use almost as many eggs as you want. Thanks to the success of dried egg in this country, arrangements have been made for more eggs to be dried and sent over to us. Better still, the price has come down to 1/3 per 12-egg package. Eggs at I1/4d each in war-time... How wise you will be to use all the dried egg you can buy! Date: 1943
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14120226
© Illustrated London News Ltd/Mary Evans
1943 Bacon Campaign Cooking Dishes Dried Effort Eggs Encouraging Ideas Kitchen Minister Ministry Munition Price Ration Recipes Waste
21"x7" (53x18cm) Canvas Print
Step back in time with our captivating Canvas Print of 'Advert for the Ministry of Food 1943' from Mary Evans Prints Online. This vintage advertisement, featuring the tagline 'Twice as good with egg. What a blessing it is that you now use almost as many eggs as you want,' is a testament to the power of resilience and the simple joys of everyday life. Our high-quality Canvas Prints bring history into your home, adding character and charm to any room. With vibrant colors and stunning detail, this print is sure to become a beloved conversation piece. Order yours today and let the story of the past unfold in your living space.
Delivered stretched and ready to hang our premium quality canvas prints are made from a polyester/cotton blend canvas and stretched over a 1.25" (32mm) kiln dried knot free wood stretcher bar. Packaged in a plastic bag and secured to a cardboard insert for safe transit.
Canvas Prints add colour, depth and texture to any space. Professionally Stretched Canvas over a hidden Wooden Box Frame and Ready to Hang
Estimated Image Size (if not cropped) is 17.7cm x 49.8cm (7" x 19.6")
Estimated Product Size is 17.8cm x 53.3cm (7" x 21")
These are individually made so all sizes are approximate
Artwork printed orientated as per the preview above, with portrait (vertical) orientation to match the source image.
EDITORS COMMENTS
A Blessing in Disguise: The Ministry of Food's 1943 Campaign for Dried Eggs During World War II, rationing and scarcity were a daily reality for the British people. The Ministry of Food, established in 1939 to manage food production and distribution, played a crucial role in ensuring the population received adequate nourishment despite the challenges. In 1943, the Ministry launched an advertising campaign to promote the use of dried eggs, which had become more readily available and affordable. The advertisement above, dated 1943, reads, "Twice as good with egg. What a blessing it is that you now use almost as many eggs as you want. Thanks to the success of dried egg in this country, arrangements have been made for more eggs to be dried and sent over to us. Better still, the price has come down to 1/3 per 12-egg package." At a time when fresh eggs were priced at I1/4d each, the affordability of dried eggs was a significant development. The Ministry encouraged the public to make the most of this opportunity by using all the dried eggs they could buy. The advertisement offered various recipe ideas for dishes such as pies and bacon, encouraging creativity in the kitchen and reducing waste. This historical photograph, part of the Mary Evans Prints Online collection, provides a glimpse into the wartime spirit of making the most of limited resources and the government's efforts to support the home front. The campaign for dried eggs was just one of many initiatives taken by the Ministry of Food to ensure the nation's nutritional needs were met during the war.
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