Flooding - Large bill board adverting exclusive development of new houses on inundated flood plain Newtown, Tewkesbury, Gloucestershire, UK following unprecedented flooding of Rivers Severn and Avon July 2007

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Flooding - Large bill board adverting exclusive development of new houses on inundated flood plain Newtown, Tewkesbury, Gloucestershire, UK following unprecedented flooding of Rivers Severn and Avon July 2007

MAB-384
Flooding - Large bill board adverting exclusive development of new houses on inundated flood plain
Newtown, Tewkesbury, Gloucestershire, UK following unprecedented flooding of Rivers Severn and Avon July 2007
Mark Boulton

Ardea are an independent specialist photographic library supplying high quality images of wildlife, pets and the environment

Media ID 8158975

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2007 Buildings Climate Change Damage Environmental Damage Flood Flood Plains Flooded Flooding Floods Global Warming Gloucestershire House Houses Inundated Newtown Notice Sign Signs Tewkesbury Wetland Wetlands Billboard July 23 Marketing

EDITORS COMMENTS
. In this photo print, Mark Boulton captures an extraordinary moment of irony amidst the chaos caused by flooding in Gloucestershire. The billboard proudly advertises an exclusive development of new houses on an inundated floodplain, showcasing the resilience and optimism of human marketing strategies. Amidst fields transformed into temporary wetlands and buildings partially submerged under water, this bold advertisement stands tall as a testament to human ambition. It seems that even Mother Nature's fury cannot dampen our determination to build dream homes in unconventional locations! As we marvel at this photograph, we can't help but wonder about the audacity behind such a marketing campaign. Are these houses equipped with amphibious features or perhaps secret underwater entrances? Or maybe they come with complimentary kayaks for easy navigation during heavy rains? While it may be tempting to blame global warming or climate change for this surreal scene, let's not forget to appreciate the creativity and adaptability displayed here. After all, who wouldn't want their morning coffee accompanied by breathtaking views of flooded plains? So if you're looking for a unique living experience where every day feels like waterfront living (minus the sandy beaches), look no further than Newtown's newest housing development! Just make sure your wellies are ready for those occasional high tides – because luxury comes at its own price. . . sometimes quite literally!

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