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Entitled: "Man's suit and overcoat by Lus and Befve. Gazette du Bon Genre. Fashion plate by Pierre Mourgue
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Entitled: "Man's suit and overcoat by Lus and Befve. Gazette du Bon Genre. Fashion plate by Pierre Mourgue
Entitled: "Man's suit and overcoat by Lus and Befve. Gazette du Bon Genre. Fashion plate by Pierre Mourgue, 1922." La Gazette du Bon Ton was a small but influential fashion magazine published in France from 1912 to 1925. The short-lived publication reflec Entitled: "Man's suit and overcoat by Lus and Befve. Gazette du Bon Genre. Fashion plate by Pierre Mourgue, 1922." La Gazette du Bon Ton was a small but influential fashion magazine published in France from 1912 to 1925. The short-lived publication reflected the latest developments in fashion, lifestyle and beauty during a period of revolutionary change in art and society. The magazine, published on fine paper, signed exclusive contracts with seven of Paris top couture houses to reproduce in luscious pochoir the designers latest creations. Fashion is a distinctive and often habitual trend in the style in which a person dresses. It is the prevailing styles in behavior and the newest creations of textile designers. Prior to the mid-19th century, most clothing was custom-made. It was handmade for individuals, either as home production or on order from dressmakers and tailors. By the beginning of the 20th century, with the rise of new technologies such as the sewing machine, the development of the factory system of production, and the emergence of department stores, clothing had increasingly come to be mass-produced in standard sizes and sold at fixed prices
This image could have imperfections as it's either historical or reportage.
Media ID 33364298
© Researchers, Science History Images
1920s 20th Century Apparel Art Nouveau Artwork Attire Clothes Clothing Coat Costume Drawing Dress Fashion Fashion Plate Fashionable French Garment Illustration Male Outfit Parisian Pierre Plate Pochoir Popular Style Technique Trend Wardrobe 1922 Ensemble French Fashion Garb Overcoat Parisienne
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This print titled "Man's suit and overcoat by Lus and Befve" takes us back to the vibrant world of early 20th-century fashion. Published in the renowned French magazine, Gazette du Bon Genre, this fashion plate by Pierre Mourgue showcases the latest trends of 1922. La Gazette du Bon Ton was more than just a magazine; it was a window into a time of immense artistic and societal transformation. As an influential publication from 1912 to 1925, it captured the essence of changing lifestyles and beauty ideals during this revolutionary period. Printed on exquisite paper using the pochoir technique, which involved hand-stenciling each color individually, these fashion plates were true works of art. The magazine had exclusive contracts with seven top Parisian couture houses, ensuring that readers could admire and aspire to own these luxurious creations. Fashion itself is an ever-evolving expression of personal style and cultural influences. Before the mid-19th century, clothing was predominantly custom-made for individuals. However, advancements like sewing machines and mass production techniques brought about significant changes in how clothes were manufactured. The photograph provided by Alamy allows us to appreciate not only the impeccable craftsmanship but also offers a glimpse into history through its intricate details. It reminds us that fashion has always been intertwined with society's progressions—reflecting both individual tastes as well as broader shifts in artistry and technology. As we gaze upon this stunning image from nearly a century ago, we are transported back to an era where elegance reigned supreme—a testament to the enduring allure of timeless style captured within one frame.
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