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Advert from the National Savings Committee 1946
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Advert from the National Savings Committee 1946
Listen to your wiser self ! Shoppings done and you ve a few shillings to spare. Going to let them burn a hole in your purse? Listen to your wiser self saying " of course not! You re saved a fair amount already through your Street Group. Surely you re not going to stop now! Keep on with the good work - keep on buying National Savings Certificates". Date: 1946
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Media ID 14128026
© Illustrated London News Ltd/Mary Evans
1946 Buying Certificate Certificates Committee List Listen Money Save Saving Savings Shopping Spare Spending Whisper Whispering Wiser
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1. Title: "Listen to Your Wiser Self: The Power of National Savings in Post-War Britain" 2.. In the aftermath of the Second World War, the National Savings Committee launched a powerful advertising campaign to encourage Britons to continue their savings efforts. This evocative 1946 advertisement features a woman holding a shopping list, her mission for the day completed. Yet, instead of indulging in the spare shillings she's earned, she's urged by her "wiser self" to keep investing in National Savings Certificates. The whispering voice of her wiser self echoes the Committee's message: "Of course not! You've already saved a fair amount through your Street Group. Surely you're not going to stop now! Keep on with the good work - keep on buying National Savings Certificates." 3. Context: The 1940s was a time of austerity and economic hardship in Britain, with rationing and savings schemes being a part of everyday life. The National Savings Committee, established in 1939, played a crucial role in mobilizing the public's savings to support the war effort. After the war, the Committee continued its mission to promote personal savings as a means to rebuild the economy and secure a better future for the nation. 4. Description: The black-and-white photograph captures the woman's thoughtful expression as she listens to her wiser self, her determined gaze fixed on the National Savings Certificate advertisement. The image underscores the importance of self-discipline and long-term planning, as well as the collective spirit that characterized the British people during this period. 5. Historical Significance: This advertisement is a testament to the role of propaganda and persuasive messaging in shaping public opinion and behavior, particularly during times of crisis. It also reflects the enduring belief in the power of individual savings to contribute to the greater good and create a more prosperous future for all.
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