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Advert for the National Savings Committee 1947
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Advert for the National Savings Committee 1947
Keep a firm hold of your shopping drill. Desire! " My dear - the very thing" ! Debate! " But is it worth all that" ? Defer! " No! I think I ll wait till theres more choice". Date: 1947
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Media ID 14121960
© Illustrated London News Ltd/Mary Evans
1947 Buying Committee Money Purse Save Saving Savings Spending
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EDITORS COMMENTS
Step back in time with this advertisement from the National Savings Committee in 1947. The image, filled with the spirit of the post-war era, encourages individuals to practice prudent spending and savings. The caption reads, "Keep a firm hold of your shopping drill. Desire! 'My dear - the very thing'! Debate! 'But is it worth all that'? Defer! 'No! I think I'll wait till there's more choice'." During the 1940s, the National Savings Committee played a crucial role in encouraging the British public to save money, as the country was still recovering from the devastating effects of World War II. The committee aimed to help individuals build a better financial future by promoting the benefits of saving and investing in government securities. This advertisement, with its clever use of rhetorical questions and persuasive language, highlights the importance of delaying impulse purchases and considering the long-term value of savings. The image of a woman holding a shopping drill, a popular household item at the time, adds a relatable touch to the message, emphasizing the idea that saving is a practical and necessary part of everyday life. As we reflect on this historical advertisement, we can appreciate the wisdom it conveys, which remains relevant even in today's consumer-driven society. The National Savings Committee's message serves as a reminder that thoughtful spending and saving can lead to financial stability and security, making it an essential habit for individuals and families alike.
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