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WWI Poster, Single Men First
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WWI Poster, Single Men First
WWI Parliamentary Recruiting Committee Poster, Single Men First, How the Group System Works. Date: 1915
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Media ID 14171544
© Mary Evans Picture Library/Onslow Auctions Limited
Called Choice Committee Enlist Join Options Organisation Parliamentary Recruiting Recruitment System Volunteer
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This powerful and evocative WWI poster, titled "Single Men First: How the Group System Works," was produced by the Parliamentary Recruiting Committee in 1915 to encourage young, single men to enlist in the British army. The image features a group of men, each with a numbered tag, standing in a line, with the caption "Your Number is Called." The next panel shows a man in uniform, with the caption "Join Up Now," and the number "1" above him. The final panel depicts a soldier in the trenches, with the caption "Your Place is Here." The "Group System" referred to in the title was a recruitment strategy employed by the British military during WWI, which aimed to maintain the social cohesion of communities by allowing men to enlist together in groups, rather than individually. This approach was intended to minimize disruption to local communities and businesses, as well as to provide moral support and camaraderie for recruits. The poster's stark, black-and-white design and bold typography effectively convey a sense of urgency and importance, with the tagline "Your Number is Called" emphasizing the idea that each man had a role to play in the war effort and that it was his duty to answer the call. The use of the numbered tags also reinforces the idea of orderly, organized recruitment, which would have been reassuring to potential recruits during a time of chaos and uncertainty. This poster is an important historical artifact that provides insight into the recruitment strategies employed during WWI and the ways in which the British government sought to encourage young men to join the army. It also serves as a reminder of the sacrifices made by ordinary people during a time of war and the profound impact that such conflicts have on individuals and communities.
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