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Women in Streets 1931
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Women in Streets 1931
A crowd of women in cloche hats clamour to get into the Sales at a central London shop
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 624316
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10065932
1931 Clamour Cloche Sales Windows Relections
EDITORS COMMENTS
This evocative photograph captures the energy and excitement of a crowd of women in central London, gathered outside a fashionable department store during the sales in 1931. The women, dressed in chic cloche hats and fur coats, are seen clamouring to get a glimpse of the latest fashions displayed in the shop windows. The glass facade of the store reflects the bustling scene outside, creating a mirror image of the crowd that adds depth and intrigue to the image. This historical photograph offers a fascinating glimpse into the social scene of 20th century Britain, a time when shopping was a popular pastime and the sales were a much-anticipated event. The women in the photograph are a testament to the enduring appeal of fashion and the allure of the latest trends. The cloche hats, with their distinctive bell-shaped silhouette, were a popular style during the 1920s and 1930s, and were worn by women of all classes. The fact that these women are able to afford fur coats, despite the economic challenges of the time, suggests that they belong to the middle and upper classes. This photograph also offers a reflection of the changing role of women in society during this period. Women were increasingly participating in the workforce and gaining more financial independence, allowing them to make purchases that were once considered luxuries. The scene outside the shop window represents a moment of collective joy and camaraderie among women, as they come together to enjoy the thrill of the sales and the promise of new fashion finds.
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