Woman in a summer dress from Selfridge s

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Woman in a summer dress from Selfridge s

A woman poses in a summer dress with a parasol, in an advertisement for Selfridge s, the London store in which the sun never sets

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 4477299

© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10433790

Belt Frock Georgette Lace Lip Stick Parasol Posing Selfridge Selfridges Sets Sleeve Store 1927

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> Europe > United Kingdom > England > London > Fashion

> Popular Themes > Adverts

EDITORS COMMENTS
In this image from the annals of fashion history, a woman exudes elegance and allure as she poses in a sumptuous summer dress from Selfridge's, the renowned London department store where the sun never sets. The year is 1927, and the twilight hour casts a warm, golden glow over the scene, enhancing the rich hues of the woman's dress. The dress, made of delicate georgette fabric, features a long, full skirt that swathes the woman's figure in an ethereal embrace. The bodice is adorned with intricate lace detailing and a slimming belt, while the sleeves are long and elegant, adding to the overall sense of refinement and sophistication. The woman completes her ensemble with a wide-brimmed hat and a parasol, shielding herself from the imaginary sun and adding an air of mystery and intrigue. Her lips are painted a bold, striking shade of red, adding a touch of modernity and glamour to the classic look. The advertisement, which appears in black and white, invites viewers to imagine the vibrant colors and textures of the dress in real life. Selfridge's was known for its innovative advertising campaigns, and this image is no exception. The store's slogan, "The Sun Never Sets on Selfridges," was a testament to its commitment to providing customers with a wide range of products and experiences, day or night. This photograph captures the essence of the store's spirit, as well as the fashion trends of the 1920s, and remains a fascinating glimpse into the past.

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