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A Bathing Suit With Advertising
Wall Art and Photo Gifts from Universal Images Group (UIG)
A Bathing Suit With Advertising
San Francisco, California: c. 1924. A young woman wears a one piece bathing suit with SWIM EASY across the bottom, and a banner for the Strand Theatre across her chest
Universal Images Group (UIG) manages distribution for many leading specialist agencies worldwide
Media ID 9736947
© Underwood Archives/UIG
1920s 1924 20 25 Years 25 30 Years B And W Banner Bathing Suit Beach Wear Beachwear Brown Hair Caucasian Caucasian Appearance Caucasian Ethnicity Fashion Female Fence Hands On Hips Looking At Camera Monochromatic Monochrome One Person Only One Young Woman Only Portraits Posing Single Person Smiling Striped Stripes Style Summer Summer Time Summertime Swimsuit Swimwear Twenties Yard Young Adult Young Adult Woman Young Woman One Piece One Piece Swimsuit Strand Theatre
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EDITORS COMMENTS
In this photograph taken in San Francisco around 1924, we are transported back to the vibrant era of the 1920s. A young woman stands confidently before us, showcasing a one-piece bathing suit that exudes both style and advertising charm. Across the bottom of her swimsuit, bold letters spell out "SWIM EASY" capturing the essence of carefree beach days. Adding to the visual spectacle is a banner for the Strand Theatre draped across her chest. This ingenious fusion of fashion and advertisement showcases how marketing permeated every aspect of life even during leisurely moments at the beach. The young woman's brown hair frames her face as she looks directly into the camera with an infectious smile. Her hands rest confidently on her hips, embodying a sense of empowerment that was becoming increasingly prevalent among women during this time period. Surrounded by a simple wooden fence and set against a monochromatic backdrop, this portrait captures not only a moment in history but also reflects changing societal norms and evolving fashion trends. The striped pattern on her swimsuit adds an element of playfulness to her ensemble while emphasizing its timeless appeal. This vintage print from Underwood Archives serves as a testament to both nostalgia and innovation within American culture during the early 20th century. It reminds us that even through photographs, we can catch glimpses into past eras filled with youthful energy, summer adventures, and pioneering advertising techniques.
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