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Japan: A young woman in a blue kimono holding a sake bottle. Nippon Shuzō Kabushiki Kaisha, c. 1916
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Japan: A young woman in a blue kimono holding a sake bottle. Nippon Shuzō Kabushiki Kaisha, c. 1916
Between the end of the First World War in 1918 and the outbreak of the Pacific War in 1941, Japanese graphic design as represented in advertsing posters, magazine covers and book covers underwent a series of changes characterised by increasing Western influence, a growing middle class, industrialisation and militarisation, as well as (initially) left wing political ideals and (subsequently) right wing nationalism and the influence of European Fascist art forms
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Media ID 25768268
© Supplier: CPA Media Co. Ltd
Advert Advertisement Advertising Alcohol Asia Pictures Asian Asian Image Asian Images Asian Pictures Beverage Fashion Historical Images Historical Pictures History Images History Pictures Japan Japanese Kimono Poster Art Posters Propaganda Style Sake
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In this print titled "Japan: A young woman in a blue kimono holding a sake bottle" we catch a glimpse of the evolving landscape of Japanese graphic design during the early 20th century. Taken around 1916, between the First World War and the Pacific War, this image reflects a period marked by significant changes in Japan's society and political climate. The young woman exudes elegance as she stands gracefully adorned in a vibrant blue kimono, symbolizing traditional Japanese fashion. Her delicate grip on the sake bottle hints at her refined taste for this beloved alcoholic beverage deeply rooted in Japanese culture. This artwork represents more than just an advertisement; it captures an era where Western influence began to shape Japan's visual aesthetics. As industrialization took hold and Japan's middle class grew, graphic design underwent transformations influenced by both left-wing political ideals and later right-wing nationalism. The fusion of European Fascist art forms with traditional elements is evident here, showcasing how propaganda played its part even within advertising mediums. This print serves as a historical artifact that offers insights into not only Japan's artistic evolution but also its socio-political journey during this tumultuous time. As we gaze upon this mesmerizing image, we are transported back to an era when objects of desire were skillfully portrayed through captivating advertisements like these posters – reminders of history that continue to fascinate us today.
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