Home > Europe > Germany > Posters
Japan: Advertising poster for Martini featuring a moga or modern girl, 1920s
Wall Art and Photo Gifts from Universal Images Group (UIG)
Japan: Advertising poster for Martini featuring a moga or modern girl, 1920s
Modern girls ( modan gaaru, also shortened to moga ) were Japanese women who followed Westernized fashions and lifestyles in the 1920s. These moga were Japans equivalent of Americas flappers, Indias kallege ladki, Germanys neue Frauen, Frances garconnes, or Chinas modeng xiaojie.
The period was characterized by the emergence of working class young women with access to money and consumer goods. Modern girls were depicted as living in the cities, being financially and emotionally independent and choosing their own suitors
Universal Images Group (UIG) manages distribution for many leading specialist agencies worldwide
Media ID 25768120
© Supplier: CPA Media Co. Ltd
1920s Advertising Alcohol Asian Design Fashion Graphic Design Japan Japanese Poster Poster Art Propaganda Style Martini
FEATURES IN THESE COLLECTIONS
> Asia
> China
> Related Images
> Asia
> India
> Related Images
> Asia
> Japan
> Related Images
> Europe
> France
> Related Images
> Popular Themes
> Money
> Universal Images Group (UIG)
> History
> Historical_Ads_and_Posters
EDITORS COMMENTS
This print showcases a vibrant advertising poster from 1920s Japan, featuring a moga or modern girl. These stylish Japanese women were trendsetters who embraced Westernized fashions and lifestyles during this era. Often compared to America's flappers, India's kallege ladki, Germany's neue Frauen, France's garconnes, and China's modeng xiaojie, these moga symbolized the changing social landscape of Japan. The poster reflects the emergence of working-class young women with newfound access to money and consumer goods. It portrays modern girls as urban dwellers who exude financial and emotional independence while selecting their own suitors. This image captures the essence of their empowered spirit. With its bold graphic design and artistic flair, this advertisement is an epitome of early 20th-century Japanese artistry. The fusion of style and fashion depicted in this poster exemplifies the progressive mindset prevalent among these modern girls. As we delve into this piece of history through Pictures From History by Universal Images Group (UIG), we are transported back to a time when societal norms were being challenged in Japan. This photograph serves as a testament to the cultural shifts occurring during that period. Let us appreciate not only the aesthetic beauty captured within this artwork but also recognize its significance in documenting an important chapter in Japanese history – one where traditional values collided with modern aspirations.
MADE IN THE USA
Safe Shipping with 30 Day Money Back Guarantee
FREE PERSONALISATION*
We are proud to offer a range of customisation features including Personalised Captions, Color Filters and Picture Zoom Tools
SECURE PAYMENTS
We happily accept a wide range of payment options so you can pay for the things you need in the way that is most convenient for you
* Options may vary by product and licensing agreement. Zoomed Pictures can be adjusted in the Cart.
