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England / UK: Lure of the Undergound, Alfred Leete, Underground Electric Railway Company, London, 1927
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England / UK: Lure of the Undergound, Alfred Leete, Underground Electric Railway Company, London, 1927
Alfred Ambrose Chew Leete (1882-1933) was a British graphic artist. Born at Thorpe Achurch, Northamptonshire, he studied at Kingsholme School, Weston-super-Mare, before moving to London in 1899 and taking a post as an artist with a printer. His career as a paid artist had begun in 1897 when the Daily Graphic accepted one of his drawings; later he contributed regularly to a number of magazines including Punch magazine, the Strand Magazine, Tatler, etc.
As a commercial artist he designed numerous posters and advertisements, especially in the 1910s and 1920s, for such brands as Rowntrees chocolates, Guinness and Bovril, and his series of advertisements for the Underground Electric Railways Company (the London Underground) were very well known; his work as a wartime propagandist includes the poster for which he is known above all, the Lord Kitchener poster design, which first appeared on the cover of the weekly magazine London Opinion on 5 September 1914
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Media ID 25768246
© Supplier: CPA Media Co. Ltd
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EDITORS COMMENTS
This print takes us back to the vibrant streets of London in 1927, showcasing the iconic poster "Lure of the Underground" by Alfred Leete. Born in Northamptonshire, Leete's artistic talent blossomed from a young age and he quickly gained recognition for his illustrations. His career soared when his drawing was accepted by the Daily Graphic in 1897, leading him to become a regular contributor to esteemed publications like Punch magazine and Tatler. As a commercial artist, Leete left an indelible mark on advertising history with his striking designs for renowned brands such as Rowntrees chocolates, Guinness, and Bovril. However, it is perhaps his series of advertisements for the Underground Electric Railways Company (now known as the London Underground) that truly cemented his legacy. The "Lure of the Underground" poster stands out among them all. Leete's artistic prowess shines through this masterpiece as he seamlessly combines bold typography with vivid imagery. The poster entices viewers to explore London's underground world with its dynamic composition and vibrant colors. It perfectly captures the essence of bustling city life while promoting efficient transportation. Beyond commercial success, Leete also played a significant role as a wartime propagandist during World War I. His most famous creation emerged in 1914 - Lord Kitchener's recruitment poster which became an enduring symbol of British patriotism. Through this remarkable photo print, we are transported back in time to witness Alfred Leete's extraordinary talent that continues to captivate audiences even today.
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