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Advertisement for De Hollandsche Revue, 1910, Dutch periodical, showing

Advertisement for De Hollandsche Revue, 1910, Dutch periodical, showing


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Advertisement for De Hollandsche Revue, 1910, Dutch periodical, showing

Advertisement for De Hollandsche Revue, 1910, Dutch periodical, showing men sitting at a long desk reading the Revue to light of electric lamps. Artist, Johann Georg van Caspel (1870-1928). Chromolithograph Cigar Matches Beer Coffee Chromolithograph

Universal Images Group (UIG) manages distribution for many leading specialist agencies worldwide

Media ID 9757513

© Universal History Archive/Universal Images Group

1910 Advertisement Artist Beer Chromolithograph Cigar Coffee Desk Dutch Electric Electricity Georg Johann Lamps Light Long Periodical Reading Technology Caspel Matches Revue


EDITORS COMMENTS
This print from 1910 showcases an intriguing advertisement for De Hollandsche Revue, a renowned Dutch periodical. The artwork, created by the talented artist Johann Georg van Caspel, depicts a scene of men sitting at a long desk engrossed in reading the Revue. Illuminated by the soft glow of electric lamps, these individuals are fully immersed in the world of knowledge and entertainment that this esteemed publication offers. The image beautifully captures the essence of early 20th-century technology with its depiction of electric lighting. This innovative use of electricity not only enhances visibility but also symbolizes progress and modernity during that era. Moreover, it highlights how advancements in technology were seamlessly integrated into everyday life. As we observe this fascinating composition further, we notice various elements surrounding the men at their desks: cigar boxes, matches, beer mugs, and coffee cups. These objects subtly hint at moments of relaxation and indulgence amidst their intellectual pursuits. Overall, this chromolithograph serves as both an alluring piece of art and an effective advertisement for De Hollandsche Revue. It transports us back to a time when printed media held immense value and captivated readers through its informative content. Through van Caspel's skillful brushstrokes and attention to detail, he successfully conveys the allure and significance of this beloved Dutch periodical to its audience.

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