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New costumes will dazzle Americas beaches. Models fit by weight. Photo shows: three
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New costumes will dazzle Americas beaches. Models fit by weight. Photo shows: three
New costumes will dazzle Americas beaches. Models fit by weight.
Photo shows: three of the new style rubber bathing suits that will dazzle Americas beaches this summer. Measurements are unnecessary when ordering this new suits only the weight of the purchaser need be given. They are displayed at Los Angeles by - left to right - Ann Doran, Joy Kendall and Edith Davies.
24 February 1937
TopFoto independent historic photographs and images all subjects and eras
Media ID 11005118
© TopFoto.co.uk
Legs Press Press Photography Planet News
EDITORS COMMENTS
Step into the future of beach fashion! These stunning new rubber bathing suits are set to dazzle America's beaches this summer. Gone are the days of worrying about measurements - these revolutionary swimsuits only require the weight of the purchaser for a perfect fit. Pictured here in a captivating photograph from 1937, we see three models showcasing the latest styles that will surely turn heads. From left to right, Ann Doran, Joy Kendall, and Edith Davies exude confidence as they flaunt these cutting-edge designs. The monochrome aesthetic adds a timeless elegance to their poses, capturing the essence of an era caught between two world wars. This image is not just a glimpse into fashion history but also showcases how press photography has evolved over time. It speaks volumes about societal norms and beauty standards prevalent during this period. As we admire their perfectly toned legs and impeccable style, it becomes clear that these bathing suits were more than mere garments - they represented freedom, self-expression, and progress in women's swimwear. Let this snapshot transport you back to an era where innovation met glamour on America's sandy shores. Celebrate the spirit of change with these remarkable costumes that dared to challenge convention.
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