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Wartime Utility dresses

Wartime Utility dresses


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The Northcliffe Collection

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Wartime Utility dresses

The first collection of Utility dresses for women designed by Norman Hartnell modelled in Bond Street 1942

The Northcliffe Collection, compelling images of British life, past and present

Media ID 15103221

© The Northcliffe Collection/ Associated Newspapers Limited

Blitz Britain Commonwealth England Fashion Home Front United Kingdom Victory World War 2 World War Ii Wwii


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> Historic > World War I and II > World War II

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EDITORS COMMENTS
This print from The Northcliffe Collection takes us back to the heart of World War II, offering a glimpse into the resilience and resourcefulness of women on the home front. In 1942, amidst the chaos and uncertainty of war, renowned designer Norman Hartnell unveiled his groundbreaking collection of Wartime Utility dresses for women. Modelled in Bond Street, London's fashion epicenter, these dresses symbolized both style and practicality during an era defined by sacrifice. The image captures a group of elegant models parading down Bond Street with confidence and grace, showcasing Hartnell's innovative designs. These utility dresses were crafted using limited resources due to wartime rationing but still managed to exude sophistication. With their streamlined silhouettes and clever use of fabric, they became an instant hit among British women seeking fashionable attire that adhered to strict regulations. As bombs fell during the Blitz across Britain's cities, these dresses represented more than just clothing; they embodied unity and determination in the face of adversity. They served as a reminder that even in times of war, beauty could thrive alongside strength. This photograph immortalizes not only Hartnell's pioneering contribution to wartime fashion but also pays homage to all those who found solace in dressing well despite challenging circumstances. It stands as a testament to how creativity can flourish even amid turmoil while celebrating the indomitable spirit displayed by women throughout this pivotal period in history.

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Utility dresses modelled at Selfridges. They are made by top designers including Norman
Utility dresses modelled at Selfridges. They are made by top designers including Norman

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