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The Economy Campaign
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The Economy Campaign
In the new climate of thrift during World War One, this family economises by eating pets, fashioning a pram out of a soapbox and drowning the family dog! Humorous take on the economies of war by Alfred Leete
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Media ID 4397971
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10235662
Campaign Climate Drowning Eating Economies Economy Poor Pram Thrift Soap Box
EDITORS COMMENTS
The Economy Campaign: A Humorous Take on War-Time Frugality (1916) Amidst the harsh realities of World War One, families were forced to adapt to the new climate of thrift and make ends meet in the most unconventional ways. This satirical print by Alfred Leete captures the essence of this period with a humorous depiction of a family's creative attempts to save money. At the heart of the image, a family sits down for a meal, their faces reflecting a mix of determination and resignation. But the main course is far from ordinary - a pet cat and dog are featured prominently on the table, ready to be served. The caption reads, "The Economy Campaign: Eat Your Pet." This shocking image was a commentary on the extreme measures people were taking to survive in the face of food shortages. In another part of the print, a resourceful mother is fashioning a pram out of a soapbox. With a determined look on her face, she hammers away at the wooden structure, transforming it into a functional and stylish baby carriage. The caption reads, "The Economy Campaign: A Soapbox Pram." This image showcases the ingenuity and resilience of families during this time, who found creative solutions to their everyday needs. The print also features a scene of a family dog being drowned in a bathtub, with the caption, "The Economy Campaign: Drown Your Dog." This image is a stark reminder of the desperate measures some families were forced to take to save on expenses. This humorous yet poignant print by Alfred Leete offers a unique glimpse into the lives of families during World War One, showcasing their struggles and resourcefulness in the face of extreme economic hardship.
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