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Advertisement for Arthur Davy and Sons Ltd. Universal Food Providers, 40 Fargate, 1897
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Advertisement for Arthur Davy and Sons Ltd. Universal Food Providers, 40 Fargate, 1897
Image from The Sheffield Miscellany vol. 1 No. 2, 1897 (Sheffield Lcoal Studies Library 942.74 S)
Sheffield City Archives and Local Studies Library has an unrivalled collection of images of Sheffield, England
Media ID 14041242
© Sheffield City Council
Advertisements Advertising Arthur Centre City Dealers Fargate Sons Coffee Davy
EDITORS COMMENTS
This print takes us back to the bustling streets of Sheffield in 1897, where an advertisement for Arthur Davy and Sons Ltd. Universal Food Providers proudly adorns the city center. The image, sourced from The Sheffield Miscellany vol. 1 No. 2, offers a glimpse into the vibrant advertising landscape of that era. The focal point of this advertisement is undoubtedly the prominent storefront located at 40 Fargate. Arthur Davy and Sons Ltd. , renowned tea and coffee dealers, have skillfully crafted a visually striking display to entice passersby. Their attention-grabbing signage showcases their commitment to providing high-quality food products to the people of Sheffield. As we delve into this snapshot from history, we are transported to a time when advertisements were meticulously designed works of art meant to captivate audiences with both style and substance. This particular image captures not only the essence of Arthur Davy and Sons' business but also reflects on the broader advertising trends prevalent during that period. The significance of this photograph lies in its ability to transport us back in time, allowing us to appreciate how businesses like Arthur Davy and Sons utilized visual marketing strategies even before modern technology revolutionized advertising practices as we know them today. In conclusion, this evocative print serves as a testament to Sheffield's rich commercial heritage while offering valuable insights into early twentieth-century advertising techniques employed by local businesses such as Arthur Davy and Sons Ltd. , who left an indelible mark on Fargate
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