Home > Europe > United Kingdom > England > London > Related Images
Selfridges, London - Perfumery
Wall Art and Photo Gifts from Mary Evans Picture Library
Selfridges, London - Perfumery
Selfridges & Co, Oxford Street, London - Perfumery Section. Founded by American-born retail magnate Harry Gordon Selfridge (1858 - 1947), the Flagship store in Oxford Street was opened in 1909. Selfridge was an innovator in the fields of marketing and advertising, creating a complete shopping environment of enjoyment as opposed to mere functionality. The perfume section was placed front centre (still in evidence in every department store today), merchandise was placed on open display and the store was backed with direct and widely-visible advertising campaigns. This set of cards is a fine example! The London store was designed by Daniel Burnham
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 4435343
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10282101
Department Oxford Perfume Perfumery Retail Scent Selfridge Selfridges Shopping Store
EDITORS COMMENTS
1. Selfridges, London: A Historic Haven of Perfume and Retail Innovation Selfridges, London, located on Oxford Street, is a historic landmark in the world of retail and perfumery. Founded by American-born visionary Harry Gordon Selfridge in 1909, this flagship store was a groundbreaking departure from the traditional, functional department stores of the time. Selfridge, an innovator in marketing and advertising, aimed to create an enjoyable shopping experience, setting the stage for the modern retail environment. Upon entering Selfridges, customers were greeted by the captivating allure of the perfumery section, which was placed front and center, a practice still prevalent in department stores today. Open displays of merchandise, a novel concept at the time, allowed shoppers to engage with the products and explore their senses. The London store, designed by renowned architect Daniel Burnham, was backed by direct and widely-visible advertising campaigns, as evidenced by this set of vintage cards from Mary Evans Prints Online. Selfridge's revolutionary approach to retail transformed the shopping experience, making it an enjoyable and sensory adventure. His commitment to creating a complete shopping environment, with perfume taking center stage, set the standard for department stores around the world. Today, Selfridges continues to be a destination for those seeking a unique and memorable shopping experience, where the scent of perfume remains an integral part of the journey.
MADE IN THE USA
Safe Shipping with 30 Day Money Back Guarantee
FREE PERSONALISATION*
We are proud to offer a range of customisation features including Personalised Captions, Color Filters and Picture Zoom Tools
SECURE PAYMENTS
We happily accept a wide range of payment options so you can pay for the things you need in the way that is most convenient for you
* Options may vary by product and licensing agreement. Zoomed Pictures can be adjusted in the Cart.
