Selfridges, London - Millinery Section
Poster Prints from Mary Evans Picture Library
Selfridges, London - Millinery Section
Selfridges & Co, Oxford Street, London - Millinery Section. Founded by American-born retail magnate Harry Gordon Selfridge (1858 - 1947), the Flagship store in Oxford Street was opened in 1909. Selfridge was an innovator in the fields of marketing and advertising, creating a complete shopping environment of enjoyment as opposed to mere functionality. The perfume section was placed front centre (still in evidence in every department store today), merchandise was placed on open display and the store was backed with direct and widely-visible advertising campaigns. This set of cards is a fine example! The London store was designed by Daniel Burnham
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 4435339
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10282105
Department Millinery Oxford Retail Section Selfridge Selfridges Shopping Store
EDITORS COMMENTS
1. Selfridges, London: A Timeless Icon of Retail Innovation and Elegance Selfridges, London, located on Oxford Street, is a historic landmark in the annals of retail history. Founded by the visionary American-born retail magnate, Harry Gordon Selfridge, in 1909, this flagship store has been a beacon of innovation and elegance for over a century. Selfridge, an early pioneer in marketing and advertising, sought to create a shopping experience that went beyond mere functionality. He envisioned a complete environment of enjoyment, where the act of purchasing became an experience in itself. The perfume section, placed prominently at the store's entrance, is a testament to this groundbreaking approach, a tradition that continues in department stores worldwide. The London store, designed by the renowned architect Daniel Burnham, exudes an air of sophistication and grandeur. This exquisite millinery section, captured in this photograph, showcases the meticulous attention to detail and the unwavering commitment to quality that have come to define Selfridges. Selfridge's innovative spirit is evident in the open display of merchandise, which contrasted sharply with the cloak-and-dagger approach prevalent during the early 20th century. Moreover, his bold and widely-visible advertising campaigns set new standards for marketing in the retail industry. This set of cards, a fine example of the rich history of Selfridges, transports us back to an era of elegance, innovation, and the joy of shopping. The London store continues to thrive, a testament to the enduring appeal of Selfridge's vision and the enduring allure of the shopping experience it offers.
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