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Selfridges, London - Glass Section

Selfridges, London - Glass Section


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Selfridges, London - Glass Section

Selfridges & Co, Oxford Street, London - Glass Section. Founded by American-born retail magnate Harry Gordon Selfridge (1858 - 1947), the Flagship store in Oxford Street was opened in 1909. Selfridge was an innovator in the fields of marketing and advertising, creating a complete shopping environment of enjoyment as opposed to mere functionality. The perfume section was placed front centre (still in evidence in every department store today), merchandise was placed on open display and the store was backed with direct and widely-visible advertising campaigns. This set of cards is a fine example! The London store was designed by Daniel Burnham

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Media ID 4435277

© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10282107

Department Glass Ware Oxford Retail Section Selfridge Selfridges Shopping Store


EDITORS COMMENTS
1. Selfridges, London - A Timeless Icon of Retail Innovation and Elegance This photograph showcases the iconic Glass Section of Selfridges & Co., located on Oxford Street in the heart of London. Founded by American-born retail pioneer Harry Gordon Selfridge in 1909, Selfridges was a groundbreaking departure from traditional department stores, focusing on creating an enjoyable shopping experience rather than mere functionality. The store's architectural design, masterminded by Daniel Burnham, is a stunning fusion of glass and steel, reflecting the modernity and sophistication of the early 20th century. The Glass Section, with its expansive windows and intricate glasswork, is a testament to Selfridge's vision of showcasing merchandise in an open, inviting manner. Selfridges was a trailblazer in the fields of marketing and advertising, introducing innovative techniques such as window displays, in-store demonstrations, and direct advertising campaigns. The perfume section, which was placed prominently at the store's entrance, remains a staple in department stores today. This photograph captures the essence of Selfridges' rich history and enduring appeal. The London flagship store continues to attract visitors from around the world, offering an unparalleled shopping experience that combines tradition, innovation, and elegance. Selfridges & Co., Oxford Street, London - Glass Section. Founded by American-born retail magnate Harry Gordon Selfridge (1858 - 1947). A fine example of retail history and architectural design. Rights Managed from Mary Evans Prints Online. (Not for commercial use.)

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