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Selfridges, London - Boys Outfitting Section
Poster Prints from Mary Evans Picture Library
Selfridges, London - Boys Outfitting Section
Selfridges & Co, Oxford Street, London - Boys Outfitting Section. Founded by American-born retail magnate Harry Gordon Selfridge (1858 - 1947), the Flagship store in Oxford Street was opened in 1909. Selfridge was an innovator in the fields of marketing and advertising, creating a complete shopping environment of enjoyment as opposed to mere functionality. The perfume section was placed front centre (still in evidence in every department store today), merchandise was placed on open display and the store was backed with direct and widely-visible advertising campaigns. This set of cards is a fine example! The London store was designed by Daniel Burnham
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 4435323
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10282108
Department Outfitter Outfitting Oxford Retail Section Selfridge Selfridges Shopping Store
EDITORS COMMENTS
1. Title: A Journey Through Time: Boys Outfitting Section at Selfridges, London, 1909 2.. Step back in time and explore the Boys Outfitting Section at Selfridges, London, as it appeared in 1909. Founded by American-born retail pioneer Harry Gordon Selfridge, this iconic flagship store on Oxford Street opened its doors in 1909, revolutionizing the retail industry with its innovative approach to marketing, advertising, and the shopping experience. 3. Background: Selfridge, an astute businessman, aimed to create a complete shopping environment of enjoyment rather than mere functionality. He was a trailblazer in various aspects of retail, including the placement of the perfume section at the store's front center – a practice that is still common in department stores today. Merchandise was displayed openly, and the store was backed by direct and widely-visible advertising campaigns. 4. Design and Innovation: Designed by renowned architect Daniel Burnham, the London store showcased a modern, open layout that was a departure from the traditional, cramped shops of the era. The Boys Outfitting Section, as depicted in this photograph, is a testament to the store's commitment to providing a comprehensive shopping experience for its patrons. 5. The Boys Outfitting Section: Boys of all ages could find a wide range of clothing and accessories in the Boys Outfitting Section, ensuring they were well-dressed and fashionable. The section offered a variety of costumes, suits, and casual wear, reflecting the diverse tastes and preferences of young shoppers. 6. Legacy: Selfridges & Co. continues to be a leading retail destination in London, attracting millions of visitors each year. The store's innovative spirit, which began with its founding over a century ago, remains a source of inspiration for retailers and shoppers alike. This photograph offers a glimpse into the rich history of Selfridges and the evolving world of retail.
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