Selfridges, London - Book Section
Poster Prints from Mary Evans Picture Library
Selfridges, London - Book Section
Selfridges & Co, Oxford Street, London - Book Section. Founded by American-born retail magnate Harry Gordon Selfridge (1858 - 1947), the Flagship store in Oxford Street was opened in 1909. Selfridge was an innovator in the fields of marketing and advertising, creating a complete shopping environment of enjoyment as opposed to mere functionality. The perfume section was placed front centre (still in evidence in every department store today), merchandise was placed on open display and the store was backed with direct and widely-visible advertising campaigns. This set of cards is a fine example! The London store was designed by Daniel Burnham
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 4435331
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10282104
Department Oxford Retail Section Selfridge Selfridges Shopping Store Volumes
EDITORS COMMENTS
This photograph showcases the enchanting Book Section of Selfridges & Co., located on Oxford Street in the heart of London. Established in 1909 by American-born retail pioneer Harry Gordon Selfridge, this flagship store was a groundbreaking innovation in the realm of shopping, transforming the experience from a mere functional activity into an enjoyable journey. Selfridge, a visionary in marketing and advertising, introduced several revolutionary concepts. The perfume section was given pride of place, a practice that continues in department stores today. Merchandise was displayed openly, inviting customers to explore and engage with the products. Moreover, Selfridges was the first store to employ widespread and direct advertising campaigns, as evidenced by this set of vintage cards. Designed by renowned architect Daniel Burnham, the London store exudes an elegant and timeless charm. The Book Section, with its vast array of volumes, is a testament to Selfridges' commitment to catering to diverse tastes and interests. This photograph offers a glimpse into the rich history of retail and the enduring allure of Selfridges, which continues to captivate visitors from around the world.
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