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Selfridges, London - Blouse Section
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Selfridges, London - Blouse Section
Selfridges & Co, Oxford Street, London. Blouse Section. Founded by American-born retail magnate Harry Gordon Selfridge (1858 - 1947), the Flagship store in Oxford Street was opened in 1909. Selfridge was an innovator in the fields of marketing and advertising, creating a complete shopping environment of enjoyment as opposed to mere functionality. The perfume section was placed front centre (still in evidence in every department store today), merchandise was placed on open display and the store was backed with direct and widely-visible advertising campaigns. This set of cards is a fine example! The London store was designed by Daniel Burnham
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Media ID 4435327
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Blouse Department Oxford Retail Section Selfridge Selfridges Shopping Store
EDITORS COMMENTS
1. Selfridges, London: A Timeless Retail Icon in Oxford Street Selfridges & Co., located on Oxford Street in London, is a historic retail landmark that continues to captivate shoppers with its unique shopping experience. Founded by American-born retail magnate Harry Gordon Selfridge in 1909, this flagship store represents a groundbreaking approach to retail, merging enjoyment and functionality. This photograph showcases the Blouse Section within the iconic Selfridges store. Selfridge, an innovator in marketing and advertising, revolutionized the retail industry by creating an immersive shopping environment. The store's design, led by architect Daniel Burnham, was a testament to Selfridge's vision of transforming shopping into a pleasurable experience. Upon opening, Selfridges introduced several pioneering concepts, such as placing the perfume section front and center (a practice still common in department stores today) and showcasing merchandise on open displays. The store's advertising campaigns were also a significant departure from the norm, with eye-catching visuals that drew in customers. This set of cards from Mary Evans Prints Online offers a glimpse into the rich history of Selfridges and its enduring influence on the retail world. The Blouse Section, with its elegant displays and inviting atmosphere, stands as a testament to the store's commitment to providing a memorable shopping experience. Selfridges' legacy continues to inspire and shape the retail landscape, making it a must-visit destination for both locals and tourists alike. Whether you're browsing for a new blouse or simply taking in the store's iconic architecture, a visit to Selfridges is an essential part of any London shopping adventure.
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