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Selfridges and Mayfair in London
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Selfridges and Mayfair in London
Selfridges Department Store and Mayfair in London
c. 1918
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 7179735
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10512650
Department Mayfair Oxford Selfridge Selfridges Store Stores
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EDITORS COMMENTS
This photograph, taken around 1918, offers a breathtaking aerial view of Selfridges Department Store and the affluent district of Mayfair in London. The image transports us back in time to the early 20th century, a period of significant growth and transformation in the city. Selfridges, founded by the visionary entrepreneur Harry Gordon Selfridge in 1909, was one of the first modern department stores in the UK. Its Oxford Street location, shown here, quickly became a hub of retail innovation, attracting shoppers from all corners of the city and beyond. The store's distinctive red and gold facade, with its iconic clock tower, is clearly visible in the photograph. Mayfair, an exclusive and fashionable residential area, is situated to the west of Selfridges. Known for its elegant townhouses, high-end shops, and luxurious hotels, Mayfair was the epitome of sophistication and wealth during the 1910s. In this photograph, the lush green spaces of Grosvenor Square and Hyde Park can be seen, providing a striking contrast to the bustling commercial activity of Oxford Street. The photograph also reveals the intricate network of streets and buildings that make up the fabric of London during this era. The red double-decker buses, horse-drawn carriages, and pedestrians dotted throughout the scene add a sense of scale and context to the image. This photograph is a fascinating glimpse into London's rich history and the evolution of retail in the city. It invites us to reflect on the past and appreciate the enduring allure of Selfridges and Mayfair, which continue to be major tourist attractions and shopping destinations today.
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