Postman and Junk Mail

Wall Art and Photo Gifts from Mary Evans Picture Library

Postman and Junk Mail

A French postman distributes junk mail on behalf of the Bonnard-Bidault advertising agency, Paris

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 605337

© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10052646

1894 Agency Behalf Bonnard Distributes Junk Mail Techniques

EDITORS COMMENTS
This photograph, titled "Postman and Junk Mail," offers a glimpse into the past of advertising techniques in Paris, France, during the late 19th century. The image, taken in 1894, depicts a postman in his traditional uniform, diligently distributing a seemingly endless stack of mail, including an assortment of flyers and circulars. However, the identity of the agency responsible for the production and distribution of these promotional materials remains a fascinating mystery. The Bonnard-Bidault advertising agency is believed to be the likely culprit behind this mass mailing campaign, as the photograph is part of their extensive archives held by Mary Evans Picture Library. Bonnard-Bidault was a prominent advertising agency in Paris during the Belle Époque era, known for its innovative and creative approaches to marketing. The agency's clientele ranged from luxury brands to local businesses, and their advertising campaigns often employed various techniques to capture the attention of the public. The distribution of unsolicited mail, or "junk mail," was a relatively new marketing strategy during this time. It allowed businesses to reach a large audience at a relatively low cost, and the postal service, which had only recently been nationalized, facilitated the mass distribution of these materials. The postman in this photograph is a testament to the labor-intensive nature of this marketing method and the crucial role that postal workers played in its success. This photograph not only offers a fascinating glimpse into the history of advertising and marketing but also showcases the daily life of Parisians during the late 19th century. The image invites us to ponder the evolution of advertising techniques and the impact they have had on our lives, as well as the role of the postal service in shaping the way we communicate and receive information.

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