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Poster advertising Austrian War Bonds
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Poster advertising Austrian War Bonds
Poster advertising Austrian War Bonds from a Viennese bank. Depicting a medieval soldier with a drum and a sword.
early 20th century
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Media ID 7189243
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10511621
Austria Austrian Bank Banking Bond Bonds Drum Finance Funding Vienna Viennese War Time Ww 1
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> World War I and II
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EDITORS COMMENTS
This evocative poster, hailing from the early 20th century, calls upon the citizens of Austria to invest in war bonds during a time of great conflict. The advertisement, produced by a Viennese bank, features an intriguing medieval-inspired design. At the forefront stands a brave soldier, clad in armor, brandishing both a drum and a sword. His determined gaze and powerful stance exude a sense of courage and resilience, urging viewers to join the cause. The backdrop of the poster is adorned with the Austrian and German flags, symbolizing the unity between the two nations during World War 1. The intricate detailing of the soldier's costume, from his meticulously crafted armor to his ornate helmet, adds an air of authenticity and historical significance. The text at the bottom of the poster reads, "Austrian War Bonds," followed by the denominations available for investment. The use of a medieval soldier, rather than a contemporary military figure, is an effective marketing strategy that taps into the collective consciousness of the time, invoking a sense of heroism and duty. This poster serves as a poignant reminder of the financial and emotional sacrifices made during war time, as well as the power of persuasive advertising in rallying support for a cause. With its striking visuals and evocative messaging, it stands as a testament to the indomitable spirit of the Austrian people during a pivotal moment in history.
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