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Poster advertising a New Zealand Dairy Farm
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Poster advertising a New Zealand Dairy Farm
Poster advertising a New Zealand Dairy Farm, designed by Frank Newbould for the Empire Marketing Board
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 4405701
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10272295
Cattle Dairy Emigration Frank Health Healthy Hills Marketing Newbould Zealand
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EDITORS COMMENTS
Step into a pastoral paradise with this evocative poster advertising New Zealand's dairy industry, designed by renowned British graphic artist Frank Newbould for the Empire Marketing Board in the 1950s. The image transports us back in time to a rural idyll, where rolling green hills stretch out before us, dotted with white-clad farmhouses and contented cattle grazing in lush pastures. The sun casts a golden glow over the scene, suggesting the promise of a healthy and prosperous life in this far-off land. Newbould's expert use of color and composition captures the essence of New Zealand's natural beauty and the potential it held for those seeking a new life abroad. The poster's tagline, "New Zealand: A Land of Opportunity," beckons to emigrants looking for a fresh start, while the image of the healthy, rosy-cheeked farmer and his contented herd speaks to the promise of a good life in the countryside. The poster's historical significance lies in its role as a marketing tool for the Empire Marketing Board, an organization established by the British government to promote emigration to the British Empire's dominions, including New Zealand. Through powerful imagery and persuasive messaging, the EMB sought to entice potential immigrants to leave their homeland and start anew in the colonies. This poster, with its idyllic depiction of rural life in New Zealand, is a testament to the enduring appeal of the land Down Under and the dreams it has inspired in generations of would-be emigrants. Whether you're a history buff, a graphic design enthusiast, or simply someone who appreciates the beauty of a well-crafted advertisement, this poster is sure to captivate and inspire you.
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