Pillow : Advert / Horlicks Malted

EDITORS COMMENTS

This charming vintage print from Mary Evans Picture Library captures a historical advertisement for Horlicks Malted Milk, featuring a sweet little girl who is supposedly fortified by this popular drink. The caption reads "Horlicks Malted Milk is always up to the Standard - and supposedly this little girl, fortified by Horlicks, never flags?" The image dates back to around 1900 and showcases the innocence and purity of childhood in an era where advertising was just beginning to take off. The young girl's rosy cheeks and bright eyes suggest that she is indeed benefiting from the nourishing qualities of Horlicks Malted Milk. In a time when health tonics and elixirs were all the rage, Horlicks positioned itself as a reliable choice for families looking to boost their energy levels and overall well-being. This advertisement cleverly plays on the idea that with Horlicks, even a child can have boundless energy and vitality. As we look back on this piece of history, we are reminded of simpler times when advertisements were more straightforward and innocent. The nostalgia evoked by this print serves as a reminder of how far we've come in terms of marketing tactics while also highlighting the enduring appeal of products like Horlicks Malted Milk.