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Weights Cigarettes, 1927
Wall Art and Photo Gifts from Nottingham City Council
Weights Cigarettes, 1927
Players Weights counter card in the shape of a pair of grocers weighing scales. The pan on the right holds packs of Weights cigarettes, the pan on the right 5 coins, possibly sovereigns. The text, which runs down the central part of the balance reads " PLAYERs // " WEIGHTS" // Worth their // Weight // in Gold // BUT SOLD // AT // 5 for 2d // 10 for 4d. // JOHN PLAYER & SONS.". On the reverse is a support to allow the card to stand upright
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Media ID 5856254
© Produced by the kind permission of Imperial Tobacco Limited, England
Advertising John Player And Sons Nottingham Tobacco Coins Currency Weighing Scales Weights And Measures
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EDITORS COMMENTS
This vintage print captures a unique advertising piece from 1927, showcasing the innovative marketing tactics of that era. The focal point is a counter card in the shape of grocers' weighing scales, designed by Players Weights. On the right pan, neatly arranged packs of Weights cigarettes are displayed, while on the left pan lie five coins, possibly sovereigns. The central part of the balance features bold text that reads "PLAYERs // WEIGHTS" emphasizing their value and worthiness as gold. However, what sets this advertisement apart is its affordability - these coveted cigarettes were sold at an incredibly low price: "5 for 2d // 10 for 4d". This clever play on words highlights both their weight and monetary value. John Player & Sons proudly presents this enticing offer to tobacco enthusiasts through this eye-catching display. The reverse side of the card includes a support mechanism allowing it to stand upright. This image not only showcases Nottingham's rich history in advertising but also provides insights into currency values and weights and measures during that time period. It serves as a testament to John Player & Sons' commitment to delivering quality products at affordable prices without compromising on style or taste
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