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New Brighton, Wallasey, for Pleasure!, BR (LMR) poster, 1954

New Brighton, Wallasey, for Pleasure!, BR (LMR) poster, 1954


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New Brighton, Wallasey, for Pleasure!, BR (LMR) poster, 1954

British Railways (London Midland Region) poster of a stylised cat with helter-skelter tail, promoting the resort of New Brighton in Sunny Cheshire. Artwork by Kelly

National Railway Museum is the home of iconic locomotives. Our historic prints reflect the age and quality of the original artwork we hold to preserve their artistic character, including authentic colour reproduction, marks and creases.

Media ID 10014271

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EDITORS COMMENTS
This vibrant and captivating print takes us back to the summer of 1954, when British Railways (London Midland Region) unveiled a delightful poster promoting the charming resort of New Brighton in Sunny Cheshire. The artwork, skillfully crafted by Kelly, features a stylized cat with a helter-skelter tail that perfectly captures the playful spirit of this seaside destination. The image transports us to an era where families flocked to New Brighton for pleasure and relaxation. As we gaze upon the poster, we can almost feel the warm sand beneath our feet and hear the joyful laughter echoing from nearby fairground rides. Towering roller coasters and thrilling big dippers dominate the background, promising endless excitement for thrill-seekers. Amidst all this exhilaration, our attention is drawn to a group of cats lounging on colorful towels while sporting fashionable sunglasses. These feline companions seem completely at ease amidst all the hustle and bustle around them – they are truly enjoying their time in this lively atmosphere. The poster serves as a nostalgic reminder of simpler times when beach holidays were eagerly anticipated by both young and old alike. It encapsulates not only the allure of New Brighton but also evokes feelings of joy, adventure, and carefree fun that still resonate today. As part of National Railway Museum's Pictorial Collection, this print preserves an iconic piece of British railway history that continues to captivate viewers with its timeless charm.

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