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Architecture: Piccadilly to get $7 million space-age look
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Architecture: Piccadilly to get $7 million space-age look
Architecture: Piccadilly to get $7 million space-age look.The building with the space age look, in this picture is no cover drawing for a science fiction magazine. It is a model of the new face of Piccadilly Circus - as it will look only three years from now. After no change for half a century -except for the arrival of bright-light advertising signs - Piccadilly is to have a major beauty treatment. As the first step of the London County Council development plan, the " Rainbow Corner" block, site of the famous American wartime club, is to be demolished. In its place will rise the ultra-modern, thirteen-storey building in the picture. A $7, 000, 000 contract for its construction was signed yesterday (27-10-4 ) and in that one building there will be shops, restaurants exhibition accommodation, offices and car-parking facilities. A futuristic note will be a crane at roof level to pick up display signs. In this way, an entire advertising display could be changed in twenty-four hours. To make way for the super-block, out will go all the buildings bounded by the Circus, Glasshouse-street, Denman-street, Sherwood-street and Shaftesbury-Avenue. Work on the project - launched jointly by the Legan and General Assurance Society and City Centre Properties - will begin on New Years Day. October 1959 P015091
Mirrorpix
London
Greater London
England
Media ID 21720680
© Mirrorpix
1959 Advertising Design Future Piccadilly Circus Buildings And Structures Glasshouse London County Council
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EDITORS COMMENTS
Step into the Future: Piccadilly's $7 Million Space-Age Transformation". In this photo print, we catch a glimpse of the awe-inspiring architectural marvel that is set to redefine Piccadilly Circus in just three short years. Gone are the days of stagnant beauty as London County Council embarks on an ambitious development plan to breathe new life into this iconic location. The image showcases a model of the forthcoming thirteen-storey building, which will replace the renowned "Rainbow Corner" block - once home to an illustrious American wartime club. With a price tag of $7 million, this ultramodern structure promises to be a game-changer for Piccadilly. Designed with functionality and innovation in mind, this futuristic masterpiece will house an array of amenities including shops, restaurants, exhibition spaces, offices, and even car-parking facilities. A striking feature atop its roof is a crane specially designed to effortlessly hoist display signs. This groundbreaking addition allows for swift changes in advertising displays within just twenty-four hours. To make way for this super-block project spearheaded by Legan and General Assurance Society and City Centre Properties, all buildings bounded by Glasshouse Street, Denman Street, Sherwood Street, and Shaftesbury Avenue will be demolished. The transformational work is slated to commence on New Year's Day. Prepare yourself for an extraordinary journey through time as Piccadilly embraces its space-age look – promising visitors and locals alike an unforgettable experience at one of London's most beloved landmarks.
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