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"Its eyes down in the office eyes down for a prayer. Then its down to work
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"Its eyes down in the office eyes down for a prayer. Then its down to work
" Its eyes down in the office eyes down for a prayer. Then its down to work. This is the office of Fred Applegate - thats him on the right - who describes himself in his advertising as a " Christian investment consultant." His business is insurance, unit trusts and the like, and it is no secret that he uses the name of the Lord to boost business. In advertisements in religious journals he claims that if you invest with Applegate, you ll get more for your money, leaving a handy surplus for charity. Those morning prayers for staff members are all part of the service: prayers for a good days business. One of Mr. Applegatss advertisements quoted words from a satisfied client - " one dear lady who has been kind enough to consult me, seeking ways to give the maximum to her Lord for his servants." The advertisement added: " I will gladly explain how you can increase your income - and giving - with resultant joy in your heart. Mr. Applegate, 54, who operates from an office in Torquay, Devon, said: " There are a lot of sharks in my profession, but I m not one of them. I m known to thousands of Christians and they all trust me. They can rely on me to give them the best deal." February 1974 P006574
WATFORD
Mirrorpix
Media ID 21339206
© Mirrorpix
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EDITORS COMMENTS
This print captures the essence of Fred Applegate's office, where faith and business intertwine seamlessly. As a self-proclaimed "Christian investment consultant". Applegate utilizes his religious beliefs to enhance his insurance and unit trust business. The image showcases Applegate on the right, surrounded by his dedicated staff members who bow their heads in prayer before commencing their workday. Applegate's advertising strategy revolves around appealing to fellow believers, emphasizing that investing with him will not only yield financial benefits but also leave room for charitable contributions. His advertisements in religious journals highlight testimonials from satisfied clients who have found ways to give generously to their Lord through Applegate's guidance. The morning prayers at this office serve as an integral part of the service provided by Applegate and his team, seeking divine intervention for a successful day in business. With an office based in Torquay, Devon, Mr. Applegate prides himself on being a trustworthy professional amidst a sea of unscrupulous individuals within the industry. In February 1974, when this photo was taken by Mirrorpix for Memory Lane Prints, Fred Applegate stood out among thousands of Christians who placed their trust in him. Through his expertise and dedication to providing the best deals possible, he aimed to increase both income and giving while bringing joy into the hearts of those he served.
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