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Chianti for export goes all over the world. Here, in the country near Siena

Chianti for export goes all over the world. Here, in the country near Siena


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Chianti for export goes all over the world. Here, in the country near Siena

Chianti for export goes all over the world. Here, in the country near Siena, the women workers of the famed Bertolli plant prepare the well-known bottles. But before the war this firm exported 10 million litres of wine a year - in 48 they wil export 2 million, hope to reach 3 million by 50.
Circa 1947

WATFORD
Mirrorpix
Italy

Media ID 21327268

© Mirrorpix

1947 Drink Export Italian Trade Wine Cellar


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> Europe > Italy > Tuscany > Siena

> Memory Lane Prints > Mirror > 0000to0099 > 00044


EDITORS COMMENTS
In this photo from the 1940s, we are transported to the beautiful countryside near Siena, Italy. The image showcases a group of dedicated women workers at the renowned Bertolli plant as they meticulously prepare bottles of Chianti for export around the world. During this era, before the ravages of war took their toll on global trade, Bertolli was a powerhouse in the wine industry. In its heyday, this esteemed company exported an impressive 10 million liters of Chianti annually. However, due to wartime constraints and challenges faced by many industries during that time, their exports were significantly reduced. As captured in this snapshot from circa 1947, hope still burned bright within these determined workers' hearts. Despite adversity and uncertainty surrounding them post-war, they continued their tireless efforts to restore Bertolli's prominence in international markets. With aspirations set high for future growth and success, it is mentioned that by 1950 they aimed to reach an ambitious goal of exporting three million liters. This photograph not only immortalizes a significant moment in Italian history but also serves as a testament to resilience and determination amidst challenging times. It reminds us that even when faced with setbacks or obstacles beyond our control, human spirit can prevail through unwavering dedication and hard work - qualities embodied by these remarkable women who played an integral role in putting Chianti on tables worldwide.

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