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Glamour: Pirelli Limited have produced yet another of their famous calendars for 1970
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Glamour: Pirelli Limited have produced yet another of their famous calendars for 1970
Glamour: Pirelli Limited have produced yet another of their famous calendars for 1970. They will have printed 43, 000 calendars which will be distributed to their tyre dealers and footwear agents. Today at the Europa Hotel they held a press conference to launch the new calendar and invited Piers Courage the racing driver to post with some of their model girls. Piers Courage with five of the models who appear in the Pirelli Calendar. December 1969 Z11930-005
WATFORD
Mirrorpix
Media ID 21307253
© Mirrorpix
Advertising Archiveids Models Photography Tyres
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In this print from 1970, we witness the unveiling of yet another iconic calendar by Pirelli Limited. Renowned for their glamorous productions, Pirelli has printed an impressive 43,000 calendars to be distributed among their esteemed tire dealers and footwear agents. The grand launch event took place at the prestigious Europa Hotel, where a press conference was held to introduce the world to this stunning new calendar. Adding a touch of excitement and charm to the occasion, racing driver Piers Courage joined forces with some of Pirelli's beautiful model girls for an unforgettable photoshoot. As we gaze upon this snapshot frozen in time, it is evident that December 1969 was a month filled with elegance and allure. Piers Courage stands tall amidst five enchanting models who grace the pages of the coveted Pirelli Calendar. Their poses exude confidence and sophistication as they effortlessly captivate our attention. This photograph not only captures a momentous occasion but also serves as a testament to the artistry behind advertising in the 1960s. The combination of celebrity presence, exquisite models, and expert photography showcases why Pirelli's calendars have become legendary throughout history. Preserved within Memory Lane Prints' collection, this image allows us to travel back in time and experience firsthand the glamour associated with one of fashion's most sought-after treasures – The Pirelli Calendar.
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