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Chain store buyer says women do not know their correct bust size so have devised a method
Wall Art and Photo Gifts from Memory Lane
Chain store buyer says women do not know their correct bust size so have devised a method
Chain store buyer says women do not know their correct bust size so have devised a method for curve conscious women. November 1955 P018248
WATFORD
Mirrorpix
Media ID 21262703
© Mirrorpix
1955 Breasts Clothes Lingerie Tape Measure
EDITORS COMMENTS
In this print from November 1955, we are transported back to a time when the fashion industry was evolving and women's undergarments were undergoing significant changes. The image features a chain store buyer who confidently asserts that women often struggle to accurately determine their bust size. To address this issue, she has ingeniously devised a method tailored specifically for curve-conscious women. Amidst an array of bras and lingerie displayed on the table, our attention is immediately drawn to a poised model holding a tape measure with utmost precision. Her confident gaze reflects her belief in this revolutionary technique. This photograph encapsulates the essence of the 1950s fashion scene, where meticulous measurements were crucial for achieving the perfect fit. The significance of this image extends beyond mere clothing; it symbolizes an era when societal norms surrounding women's bodies were gradually shifting. It highlights how even seemingly mundane aspects like bra sizes played a role in empowering women to embrace their curves and feel more comfortable in their own skin. As we delve into history through Memory Lane Prints' remarkable collection, let us appreciate not only the aesthetics captured within each frame but also acknowledge the profound impact these images had on shaping cultural perceptions during that transformative period.
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