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WWI Poster, The Prime Ministers Advice
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WWI Poster, The Prime Ministers Advice
WWI Parliamentary Recruiting Committee Poster, The Prime MInisters Advice to the Young Unmarried Men and Pledge to Married Men. Date: 1915
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Media ID 14171542
© Mary Evans Picture Library/Onslow Auctions Limited
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EDITORS COMMENTS
This powerful and evocative WWI poster, titled "The Prime Minister's Advice," was produced by the Parliamentary Recruiting Committee in 1915 to encourage young, unmarried men to enlist in the British army. The image features a stern-faced David Lloyd George, the Liberal politician who served as the United Kingdom's Chancellor of the Exchequer and then Prime Minister during the war. With one hand, he points directly to the viewer, while in the other, he holds a scroll inscribed with the words "Your Country Needs You." The poster's reverse side includes a pledge for married men, who were initially exempt from military service. The text reads, "Married Men: Your Country calls you. Your duty to your family is not forgotten. Your Government will care for those you leave behind. Enlist and you will be paid the Married Man's Allowance and War Pension. Your Country Needs You." The poster's design is a masterclass in persuasive argument, employing both moral and practical appeals. The use of Lloyd George, a well-known and respected political figure, added significant weight to the message. The poster's simple yet impactful design, coupled with its clear and concise message, made it an effective tool in the government's recruitment efforts during the early stages of the war. The "Your Country Needs You" slogan became a rallying cry for the British war effort, and this poster is a poignant reminder of the sacrifices made by the men and women of that generation. As we reflect on the history of WWI and the role that posters like this played in shaping public opinion and mobilizing resources, we are reminded of the enduring power of visual communication in times of crisis.
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