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WW2 poster, Although your bus fare might have gone up
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WW2 poster, Although your bus fare might have gone up
WW2 poster by Fougasse, Although your bus fare might have gone up, it hasn t -- so what about investing the amount it hasn t gone up in War Savings Certificates? Lend to Defend. Issued in support of the National War Transports Savings Movement by The Bristol Tramways & Carriage Co Ltd. Date: 1940s
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Media ID 10940491
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Bristol Buses Fare Fougasse Investing Investment Propaganda Tramways
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EDITORS COMMENTS
During the tumultuous 1940s, as the world was embroiled in the devastating Second World War, the daily struggles of civilians continued unabated. Amidst the chaos and uncertainty, the British government turned to creative propaganda to inspire and encourage citizens to contribute to the war effort in any way they could. This powerful poster, designed by renowned British graphic artist "Fougasse" (Carpenter), was issued by The Bristol Tramways & Carriage Co Ltd in support of the National War Transports Savings Movement. The image depicts a determined woman, clutching a bus fare increase notice, as she looks thoughtfully at a War Savings Certificate. The caption reads, "Although your bus fare might have gone up, it hasn't -- so what about investing the amount it hasn't gone up in War Savings Certificates? Lend to Defend." The poster serves as a poignant reminder of the sacrifices made by ordinary people during wartime, as well as the collective spirit and resilience that sustained them through the darkest of times. The image of the bus fare increase notice, a common hardship for many during the war, is juxtaposed with the opportunity to invest in War Savings Certificates, a small yet significant way for individuals to contribute to the war effort and help finance the military machinery that would ultimately secure victory. The poster's powerful message continues to resonate today, as a reminder of the importance of perseverance, sacrifice, and the power of collective action in times of adversity.
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