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WW1 poster, Save the Nations Bread
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WW1 poster, Save the Nations Bread
WW1 Ministry of Food poster, Waste not want not, Save the Nations Bread, national ration four pounds each per week. Date: circa 1915-1918
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Media ID 14237120
© Mary Evans Picture Library/Onslow Auctions Limited
Bread Jack Loaf Loaves Ministry Nation Patriotic Patriotism Pounds Ration Resources Save Waste Week Weight
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This evocative WWI-era poster, titled "Save the Nation's Bread," is a poignant reminder of the rationing efforts that took place during the Great War. Dated circa 1915-1918, this poster was produced by the 1st Ministry of Food in the United Kingdom, urging citizens to do their part in conserving precious food resources both at home and on the front lines. The image features a group of citizens, each holding aloft a British flag, gathered around a large loaf of bread. The flags, adorned with the Union Jack, symbolize unity and patriotism during a time of great need. The caption reads, "Waste Not, Want Not - Save the Nation's Bread. National Ration: Four Pounds Each Per Week." The weight of the weekly ration is emphasized by the large scale of the loaf, which appears almost unreachable for the group. The poster serves as a powerful call to action, reminding citizens that their individual sacrifices could make a significant difference in the collective war effort. The message of conservation and resourcefulness resonated deeply during this time, as food shortages and rationing became a reality for many people in Britain. This historic poster is a testament to the resilience and determination of the British people during the First World War. Its enduring image continues to inspire us today, as we reflect on the importance of community, resourcefulness, and the power of collective action in times of hardship.
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