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WW1 poster, National Savings Campaign
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WW1 poster, National Savings Campaign
WW1 poster, National Savings Campaign, How you can help. Date: 1914-1918
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14225556
© Mary Evans Picture Library/Onslow Auctions Limited
Campaign Finance Financial Lettering Luxuries Money Persuade Persuasion Savings Support Waste Expenditure
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This powerful WWI poster from the National Savings Campaign, dated between 1914-1918, serves as a poignant reminder of the collective effort and sacrifice required during wartime. The vivid red and bold black text of the poster reads, "How you can help," with a series of persuasive statements below. The poster appeals to the public to curb their expenditures on luxuries and non-essential items, urging them to instead contribute to the war effort by saving money. The text reads, "Are you doing your bit? Save every penny. Every farthing. Every halfpenny. Every sixpence. Every shilling. Every pound." The poster's design is simple yet effective, with a minimalist approach that allows the text to take center stage. The use of strong, bold lettering and a clear, easy-to-read font makes the message clear to all viewers. The contrasting colors of red and black also add a sense of urgency and importance to the message. The National Savings Campaign was an initiative launched by the British government during WWI to encourage citizens to save money and contribute to the war effort. The campaign aimed to reduce the financial burden on the government by encouraging individuals to save and invest their money in government bonds. This poster is a testament to the power of persuasive messaging and the collective spirit of the people during wartime. It serves as a reminder of the sacrifices made during the First World War and the importance of coming together to support a common cause.
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