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WW1 poster, Don t stop saving food
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WW1 poster, Don t stop saving food
Poster, Don t stop saving food, United States Food Administration.
circa 1918
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14376294
© Mary Evans Picture Library/Onslow Auctions Limited
Administration Effort Lettering Saving Stop Supplies Supply
EDITORS COMMENTS
Don't Stop Saving Food" is a powerful and evocative poster from the United States Food Administration during World War I. Dated circa 1918, this poster serves as a poignant reminder of the critical role that food conservation played during wartime. The image features a white and blue background with bold, clear lettering that reads "Don't Stop Now! Keep on Saving!" in large, capitalized text. The poster's central message is reinforced by a simple yet effective image of a woman in a red apron, holding a kitchen scale and looking determinedly into the distance. The United States Food Administration was established in 1917 to ensure the efficient distribution of food supplies during World War I. With the country at war and many resources being diverted to the military, food supplies became a major concern. The Administration launched a nationwide campaign to encourage Americans to reduce their food waste and conserve supplies. Posters like "Don't Stop Saving Food" were used to spread the message far and wide. The poster's design is striking and effective, with its bold colors and clear, straightforward message. The use of the scale as a visual metaphor for the importance of careful food management is particularly clever. The poster's simple yet powerful message resonated with Americans during a time of great uncertainty and hardship, and it remains a powerful reminder of the importance of food conservation and the collective effort required to support a country during wartime. Today, "Don't Stop Saving Food" is a valuable historical artifact that offers insights into the challenges and sacrifices of wartime America. It serves as a reminder of the importance of community, resilience, and the power of a clear and compelling message in times of crisis. The poster's enduring appeal is a testament to the enduring power of visual communication and the human spirit.
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